Mindle

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The UX Challenge of Getting People to Find Help When They Don’t Want Help

 

When someone is having a hard time, they often do not have the desire and/or resources to find someone to help them out. There are two challenges to overcome in order to successfully get these sufferers help:

 

 1. Get Therapists in the App

Sufferers will not be able to find help if there are not people to give them help. Therefore, this product also needs another user- the therapist!

2. Minimize Effort for the Sufferer

As soon as they enter the app- sufferers need to get help immediately- they literally cannot take stress of a stressful interface.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” parallax_content_width=”in_grid” angled_section=”no” angled_section_position=”both” angled_section_direction=”from_left_to_right” text_align=”left” background_image_as_pattern=”without_pattern” row_negative_margin=”” css=”.vc_custom_1434938307124{margin-top: 90px !important;margin-right: 100px !important;margin-bottom: 23px !important;margin-left: 100px !important;}” anchor=”Research”][vc_column width=”1/1″][vc_column_text]

Research

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Competitive Analysis – SWOT

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The competitive landscape includes Psychology Today, APA, Referral System, and SEO for Google. I also did user testing for Psychology Today, the main competitor.

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User Research 

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I went all over Los Angeles, asking 20 questions to normal people and 20 questions to therapists in order to gather information to create the persona and journey map.

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Who? Why? How?

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Sufferer Persona

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Therapist Persona 

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Sufferer Journey Map 

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Therapist Journey Map 

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Sufferer Process Flow

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Therapist Process Flow 

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Paper Prototypes

Testing the Wireframe Sketches

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About 5 minutes. Checkout like 5 seconds… you can learn a thing or two.

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About 3 minutes. Check it out for a few seconds and see how genius I am.

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Wireframe Logic

I’m super smart. Read about how I set up the interface like I did.

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Therapist Landing Page

1. Sufferers see that there is an app that they need to download. It has been shown that users automatically look at the top left on a page.

2. “People Need You” is the value proposition for the therapists.

3. There are examples of [anonymous] sufferers so they are shown rather than told. English 101.  

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Sufferers viewing therapists listings

1. Low cognitive load. Only the essentials. Massively simplified.

2. User research has shown that a therapists faces are the #1 thing sufferers care about.

3. The structure mimics popular apps so that it is more intuitive.

4. Name’s are put to faces, even though a name is arbitrary.

5. A percentage of being a “match” makes the calculation easy for the user.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” parallax_content_width=”in_grid” angled_section=”no” angled_section_position=”both” angled_section_direction=”from_left_to_right” text_align=”left” background_image_as_pattern=”without_pattern” row_negative_margin=”” css=”.vc_custom_1434764392110{margin-top: 10px !important;margin-bottom: 23px !important;}”][vc_column width=”1/4″][vc_single_image image=”1206″ border_color=”grey” img_link_large=”yes” img_link_target=”_self” img_size=”full”][/vc_column][vc_column width=”3/4″][vc_column_text]

Therapists’ Profile Page [after sign-up]

1. Mimics layout of dating websites. Uses the same psychology.

2. Easy to edit information

3. Non-invasive option at the bottom to answer more questions

4. A different tab for other important information that usually would be on this page

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Sufferers looking at therapist profiles

1. Prioritizes the therapist face first (according to user research)

2. Prioritizes location second (according to user research)

3. Only shows relevant practice information (ie- disorders, insurance)

4. Self summaries are too overbearing, and users do not prefer them[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” parallax_content_width=”in_grid” angled_section=”no” angled_section_position=”both” angled_section_direction=”from_left_to_right” text_align=”left” background_image_as_pattern=”without_pattern” row_negative_margin=”” css=”.vc_custom_1434938342260{margin-bottom: 0px !important;}” anchor=”Prototype”][vc_column width=”1/1″][vc_column_text]

*Final Product: Digital Prototypes*

If you do anything on this page, watch a few seconds of these! They are each about 2 minutes if you really are into it.

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Sufferer Final Prototype 

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Therapist Final Prototype 

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Gamification

Mindle had to be gamified. Mental health is too sensitive and frustrating. It is hard to be engaged.

[/vc_column_text][button target=”_self” text=”Read about Gamification in Mindle” link=”https://www.jmhelmy.com/?p=1307″][/vc_column][/vc_row]

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