Homefood (2015)

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The UX Challenge of Creating Trust for the Food of a Stranger Down the Street

 

Home-cooks like my mom selling their food on every corner? Sounds great! After thinking about it for more than a second- it becomes overwhelming complicated. These two challenges are not insignificant:

 1. Home-cooks must be cheaper than restaurants

Since restaurants have more reviews, in the eyes of the consumer, restaurants are more reliable on taste and safety. It’s probably worth playing it safe if a professional cook is charging less.

2. Home-cooks must be trustworthy 

Is their food old? Do they actually provide good tasting grub?[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” header_style=”” parallax_content_width=”in_grid” anchor=”” in_content_menu=”” content_menu_title=”” content_menu_icon=”” angled_section=”no” angled_section_position=”both” angled_section_direction=”from_left_to_right” text_align=”left” video=”” video_overlay=”” video_overlay_image=”” video_webm=”” video_mp4=”” video_ogv=”” video_image=”” background_image=”” background_image_as_pattern=”without_pattern” section_height=”” parallax_speed=”” background_color=”” border_color=”” row_negative_margin=”” side_padding=”” parallax_side_padding=”” padding_top=”” padding_bottom=”” color=”” hover_color=”” more_button_label=”” less_button_label=”” button_position=”” css_animation=”” transition_delay=”” css=”.vc_custom_1434743767669{margin-top: 120px !important;margin-right: 100px !important;margin-bottom: 23px !important;margin-left: 100px !important;}” el_id=””][vc_column width=”1/1″][vc_column_text]

Journey Map

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Process Flow

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Prototypes

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Wireframe Logic

I’m super smart. Read about how I set up the interface like I did.

Or if you really want to see the fullness of my genius- read the full explanation of the wireframes.

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Therapist Landing Page

1. Sufferers see that there is an app that they need to download. It has been shown that users automatically look at the top left on a page.

2. “People Need You” is the value proposition for the therapists.

3. There are examples of [anonymous] sufferers so they are shown rather than told. English 101.  

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Sufferers viewing therapists listings

1. Low cognitive load. Only the essentials. Massively simplified.

2. User research has shown that a therapists faces are the #1 thing sufferers care about.

3. The structure mimics popular apps so that it is more intuitive.

4. Name’s are put to faces, even though a name is arbitrary.

5. A percentage of being a “match” makes the calculation easy for the user.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” parallax_content_width=”in_grid” angled_section=”no” angled_section_position=”both” angled_section_direction=”from_left_to_right” text_align=”left” background_image_as_pattern=”without_pattern” row_negative_margin=”” css=”.vc_custom_1434764392110{margin-top: 10px !important;margin-bottom: 23px !important;}”][vc_column width=”1/4″][vc_single_image image=”891″ border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”full”][/vc_column][vc_column width=”3/4″][vc_column_text]

Therapists’ Profile Page [after sign-up]

1. Mimics layout of dating websites. Uses the same psychology.

2. Easy to edit information

3. Non-invasive option at the bottom to answer more questions

4. A different tab for other important information that usually would be on this page

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Gamification

Mindle had to be gamified. Mental health is too sensitive and frustrating. It is hard to be engaged.

[/vc_column_text][button target=”_self” text=”Read about Gamification in Mindle” link=”https://www.jmhelmy.com/?p=1319″][/vc_column][/vc_row]

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